MY THREE EFFECTIVE RULES OF SOCIAL MEDIA CONTENT CREATION
| Sr. No. | Content |
|---|---|
| 1. | Understanding the WHY |
| 2. | Understanding the HOW |
| 3. | Understanding the WHAT |
- Understanding the WHY: To engage with your audience it is important to make them believe WHY you are doing something instead of WHAT you are doing. Storytelling is the golden key here.
- Understanding the HOW: Now the second step is to make them understand HOW your product/service will benefit your audience. What value will they get if they invest in your company? Building Trust is the golden key here.
- Understanding the WHAT: At this stage make your audience understand WHAT you are offering and ask them to take action. Attractive CTA is the golden key here
In a nutshell, in the content creation journey, it is important to empathize with your audience(understanding consumer behavior). Give solutions to your viewers to the problems they are searching for by making them understand the WHY. Then build a deep trust by telling them HOW the execution will be and then finally ask them what they have to do next(call to action).